In this project phase, your web site is live and visitors are generating data (e.g., form submissions, web analytics, etc.), editors are producing new content, and you are enhancing the website's features. These are important activities and you need to monitor the website's environment, application, and data in order to maintain peak performance and stay ahead of issues.
Analyze the data you gather from monitoring to determine what actions to take. Focus on optimizations of content and performance.
Monitoring the website keeps you informed about the health of the site and helps identify what can be optimized and improved.